We often think that growth is about working harder. Hiring more salespeople. Making more calls. While “harder” can work, especially in today’s economy, it often isn’t sustainable or does not create the profits that we seek.
Another way to think about growth is to view it as an engine or a business model. You have a current business model that has worked for years. But if your efforts to grow profits fall short of what you want, maybe your current business model has run its course.
It might be time to discover, design and test a new or modified business model that leverages what you’ve become good at. Or known for.
But do it now, when the economy is good. Imagine trying to design a new growth engine during the 2008 downturn.
Don’t know where to begin? Google “designing new business models.” There are plenty of resources to get you started. Or drop me an email, and I can jump start your thinking.
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If your strategy is not a clear as you think it could be, I encourage you to take a look at our new suite of services. From half-day workshops to multi-month engagements, we have several ways to help you and your team quickly get clarity around how you can win.