We all have gotten into that trap. The situation where we have attracted customers of all sizes, in various industries, buying different amounts of our offerings, and then our ability to serve these customers becomes stressed. I see this currently happening a lot, as many of my clients are seeing record sales due to the strong economy.
But, stressed or not, serving and attempting to please all customers equally is a recipe for not pleasing any customers at all.
So, this week, determine the customer profiles that generate most of your profits. Run the numbers. Then, consciously begin to shift product development and/or customer service resources, to help these customers solve their current problems better, or find new problems that these customers have that are going unsolved. Or, just simply serve these ideal customers differently. But, make the shift clear, decisive, and noticeable.
Is your team aligned and rowing together in the same direction?
Looking for a way to see how aligned your team is on your direction and strategy? Have them take this 3-minute strategy assessment and use the individual scores to get the conversation going!