By now, I hope you’ve defined the type of customer that can best help you grow and then talked to those customers to uncover their frustrations when they try to achieve the success they seek. (If not, no worries. I know you’re busy. But this simple three-step process could be one of the most transformational activities you do this year.)
In your customer interviews, what did you discover? What were your customers’ biggest frustrations or bottlenecks that could, if you innovate, be alleviated?
(Watch out! It’s normal for these interviews to become focused on you. You and your customer are not accustomed to having these kinds of conversations. So, if you heard more about what you currently do and less about what they want, keep interviewing! This extra effort will pay off.)
Get your leadership team together for a brainstorming session. Hand out summarized notes from your interviews:
- Have them write down all the ways that you could reduce or eliminate your customer’s frustrations. Go for quantity and not quality of ideas. Be open and creative.
- List all the ideas from the team on a whiteboard. Discuss and prioritize the ideas based on customer impact.
- Create a prototype (here’s how) to go test the team’s favorites. Test several ideas if you can.
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