All tool and die shops. All hospitals. All small business owners. All medium-sized manufacturers. All [fill in your market segment].
These are the masses.
But mass segments have become experts at ignoring you. They ignore your “competitive differentiators” listed on your website. Delete your email blasts. They only care about themselves and the progress that THEY are trying to make in their jobs or their lives.
If getting new high-margin customers is a challenge for you, it might be that prospects are ignoring your marketing, your offers and your products and services.
So, what do you do? This is a first of several coming blog posts that will help you create strategies to market better, more empathetically, to a group of like-minded prospects.
The key word here is empathy: To understand what your customers are trying to accomplish that you can help them accomplish better than anyone else.
But for this week, here is all I want you to do: Pick one customer type or segment that really likes what you do. Only one. Be sure to get input from those that touch your clients daily–like your sales or customer service teams.
Next week we will begin the process getting empathetic with your chosen segment.
Do you have a Big Strategy?
Our three-minute Big Strategy Assessment is designed to get you thinking. To get your team talking. To begin to answer the question “How do we create better growth?” Take it here and get the conversation going.