“Our industry always uses distributors.”
“This market segment has always been our bread and butter.”
“Our customers demand low prices.”
This is what the “status quo” looks like. It’s the enemy of innovation. It gets in our way, and we often just let it happen.
So our growth strategies amount to another round of marketing campaigns. Or another new sales VP. Or a new sales process.
But innovation–the kind that becomes a turning point for your business–starts with asking good questions that challenge your status quo:
“What if we sold direct? To which markets? Offering what?”
“What new market segments have pains that are unresolved?”
“How could we radically change our offerings to earn a premium price?”
This week: Use questions like those above to get out of your own way and create new and exciting growth hypotheses. Please see Double your Failure Rate for a template to write down and then test these thought experiments.
Do you have a Big Strategy?
Our three-minute Big Strategy Assessment is designed to get you thinking. To get your team talking. To begin to answer the question “How do we create better growth?” Take it here and get the conversation going.