Let’s say you just closed the deal, sold the product or secured a new contract. What do you think your customer tells their boss about your company? What do you want them to say?
If it’s about the price, how nice the salesperson was or the fact that you were quick to answer their questions, you might have work to do.
If the story they tell their boss is about how you helped them make their company better, showed them how to improve the effectiveness of using your product or how you offered extra services that helped them compete better against their competitors, then good for you!
What the boss hears about your company is important–especially during times when they are reducing costs. If you are having trouble thinking about what the boss might hear, now is the time to find out what matters most to them. Find out what job they were trying to get done when they bought your services. And what job is not getting done to their satisfaction.
Do you have a Big Strategy?
Our three-minute Big Strategy Assessment is designed to get you thinking. To get your team talking. To begin to answer the question “How do we create better growth?” Take it here and get the conversation going.